Wax Orthodontics is a family-owned orthodontic practice serving Genesee County, Michigan with three convenient locations in Linden, Highland, and Flushing. Led by Dr. Nicole Wax, the practice is built on genuine care, flexibility, and making orthodontic treatment accessible for real families navigating real-life challenges. We partnered with Wax Orthodontics to create a warm, welcoming digital experience that captures the authentic atmosphere patients feel the moment they walk through the door, complete with the smell of good coffee and a team that remembers your name. Our goal was to make services crystal clear, highlight the convenience of their three strategic locations throughout Michigan, and build trust with families searching for an orthodontist who truly gets it.
The new Wax Orthodontics website was designed to eliminate the overwhelm parents feel when searching for the right orthodontic care. We created a clean, intuitive user experience that showcases Dr. Wax’s comprehensive service offerings (from Invisalign and traditional braces to virtual care and cosmetic injectables) while making it effortless for families to find the location nearest them. By implementing strategic local SEO targeting Linden, Highland, and Flushing, the site now ranks prominently for families searching within Genesee County, driving increased consultation bookings and improved engagement as busy parents can quickly find answers and schedule appointments from their phone.
Understanding that busy parents are managing schedules, co-parenting logistics, and orthodontic decisions on-the-go, we built Wax Orthodontics with a mobile-first approach that works as hard as their patients do. The mobile experience maintains the warm, people-first atmosphere of the practice with authentic photography and conversational copy that reassures parents they’re making the right choice.
We developed custom illustration graphics for each of Wax Orthodontics’ service offerings, from Invisalign and braces to expanders and virtual care. Each graphic was designed to feel warm and accessible while clearly communicating what families can expect from treatment. The illustrated approach removes intimidation and medical jargon, making orthodontic services feel approachable for parents researching options and helping patients of all ages feel comfortable with their treatment choice.
Dr. Nicole Wax
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