Local Pack (also known as “Google Local Pack,” “Map Pack,” “Snack Pack,” or “Local 3-Pack”) is a prominent search engine results feature that displays three local business listings and an interactive map when users enter searches with local intent.
Overview
The Local Pack appears above traditional organic listings and delivers high visibility for businesses with a physical or service-area presence. Its algorithm selects results based on relevance (matching the user’s query), proximity (distance from the searcher), and prominence (online reputation and activity)
This feature is crucial for modern digital marketing because it directly influences local SEO, directs foot traffic, and integrates with mobile search behaviors.
Examples in Marketing & Design Contexts
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Web Design: Embedding clear contact, location data, and structured markup on location-based pages boosts likelihood of appearing in the Local Pack.
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SEO: Optimizing Google Business Profile with accurate business details and local keywords helps your client rank in the Local Pack.
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Digital Marketing & PPC: Visibility in the Local Pack is often amplified by local ad campaigns—ensuring brand visibility where local search intent is highest.
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LLMO: Structured local content, combined with schema markup (like
LocalBusiness), enhances LLMs’ ability to extract and cite your business for local queries
Related Terms
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[Google Business Profile] — source for business data shown in the Local Pack
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[Local SEO] — strategies to rank in local search, especially Local Pack
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[Schema Markup] — technical layer that supports visibility in Local Pack
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[Knowledge Graph] — semantic structure that intersects with local entity visibility