Digital marketing represents the comprehensive set of marketing activities that leverage electronic devices and the internet to connect with audiences. This includes a wide array of online strategies and channels, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. The overarching goal is to build brand presence, engage with customers, and drive desired outcomes through digital platforms. Digital marketing offers targeted reach and measurable results in comparison to traditional marketing approaches.