As a unique, family-owned Orthodontic Laboratory here in Buffalo, NY; ODL is transforming the world of orthodontics through forward-thinking innovation. Their goal is to create orthodontic solutions that inspire a lifetime of confidence, in patients and practices. We partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.
With creative inspiration rivaling big-name consumer brands; we partnered with ODL to create a modern, highly-functional, engaging, colorfully fun, yet restrained website that showcases the innovative and collaborative nature of the laboratory.
Three Sixty° Views and Soona beautifully captured the atmosphere and culture of ODL through product photography and office videography. By eliminating generic stock images and creating original content, they helped shape a core component in the unique and authentic visual identity of ODL.
We utilized hundreds of custom products with onsite interactivity and a unique color palette to brand-identify their specific product lines. This gives a larger-than-life picture of each appliance, that is easily identifiable to the consumer.
Tom Wright
Take your business to the next level with a partner who’s as committed to your growth as you are.
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