International Dental Arts is a full-service dental laboratory in Tulsa, Oklahoma that has made restorations for dentists across the country since 1984, and it is still family run in its second generation. Hueston partners with IDA on search and paid advertising, helping more dentists find a lab they can rely on case after case.
IDA works the way a good lab should: like part of the practice’s team. Its technicians handle everything from single crowns to full arch implant cases, and dentists can send work digitally or the traditional way. The lab also offers case planning support and guidance on intraoral scanners for practices moving to digital impressions.
We built the IDA website around the way dentists choose a lab. Each restoration has its own page, dentists can check which intraoral scanners the lab works with before sending a case, and a new practice can become a client right from the site.
Dentists can send scans from TRIOS, Primescan, iTero or Medit, or ship a traditional impression, and every case can start with one-on-one case planning and custom shade matching. Practices ready to try the lab can become a client online.
Since our partnership began, IDA’s clicks from Google have grown and its pages for dentists rank higher than they did. The growth comes from the people IDA serves: independent dental practices across the country looking for a lab they can rely on case after case.
Pages written for practices. Dentists researching implant restorations, custom abutments or digital dentures now find IDA’s pages higher in the results.
The right audience, not just more of it. Pages that drew patients rather than dentists were reworked, so the search attention IDA earns now points at the practices that send cases.
A family lab, two generations in. IDA has been family run since it opened in Tulsa, and its technicians bring more than a century of combined bench experience to every crown and bridge case.
Take your business to the next level with a partner who’s as committed to your growth as you are.
