WordPress is an open-source content management system (CMS) that powers websites and blogs, available as both self-hosted software and a hosted service.
Overview
WordPress serves as the most widely used content management system globally, powering over 40% of all websites on the internet. The platform offers extensive customization through themes and plugins, making WordPress suitable for everything from simple blogs to complex e-commerce sites and enterprise websites. WordPress provides built-in SEO capabilities and supports advanced optimization through plugins, making WordPress a preferred choice for digital marketing professionals and web designers.
Examples
• A digital marketing agency builds client websites on WordPress to leverage SEO plugins like Yoast or RankMath for comprehensive on-page optimization and technical SEO management
• An e-commerce business uses WordPress with WooCommerce to create an online store that integrates seamlessly with Google Analytics, Google Ads, and social media marketing platforms
• A web design company implements WordPress custom themes with schema markup and optimized page loading speeds to improve client search engine rankings and user experience