Search Engine Optimization (SEO) is a fundamental aspect of digital marketing focused on enhancing a website’s visibility within search engine results pages (SERPs). As part of a comprehensive digital marketing strategy and closely intertwined with effective website design, SEO involves a range of techniques applied to a site’s content, structure, and off-site presence. The primary goal of SEO is to attract more organic (non-paid) traffic from search engines like Google, ultimately contributing to broader marketing and business objectives. By aligning a website with search engine algorithms and user search intent, SEO plays a vital role in online success.
