Google My Business (GMB) is Google’s free platform that allows businesses to manage their online presence across Google Search and Google Maps through verified business listings.
Overview
Google My Business serves as the primary tool for local SEO optimization, enabling businesses to display essential information like hours, location, contact details, and customer reviews in search results. Google My Business listings appear prominently in local search queries and Google Maps results, making GMB optimization crucial for businesses targeting geographic markets. Google My Business integrates with Google Ads to support location-based advertising campaigns and provides analytics data for measuring local search performance.
Examples
• A local restaurant optimizes their Google My Business profile with high-quality photos, updated menu information, and regular posts to improve visibility in “restaurants near me” searches
• A dental practice uses Google My Business to collect patient reviews, respond to feedback, and display appointment booking links directly in local search results
• A digital marketing agency manages multiple client Google My Business accounts to improve local pack rankings and drive phone calls through click-to-call features in mobile search results
Related Terms
• Local SEO – Search engine optimization strategies focused on geographic targeting that heavily utilize Google My Business
• Local Pack – The map-based search results where optimized Google My Business listings appear prominently
• NAP Citations – Name, Address, Phone consistency across directories that supports Google My Business verification and ranking