AEO (also known as Generative Engine Optimization GEO, or sometimes LLM SEO) is the practice of structuring and optimizing content so that AI-powered answer engines (like ChatGPT, Google AI Overviews, and Perplexity) can extract, cite, and deliver it as the direct answer to user queries.
Overview
Unlike traditional SEO, which targets ranking on search engine results pages, AEO prioritizes being the answer AI systems deliver. It emphasizes clarity, conversational format, structured markup, and authority—allowing content to be found and referenced in AI-generated responses with no clicks needed. This makes AEO a cornerstone of modern digital marketing where visibility includes AI citations, not just ranked listings
Examples in Marketing & Design Contexts
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In web design, formatting FAQ sections with conversational headings (e.g., “What is AEO?”) and structured bullet lists increases chances that AI tools reference those answers.
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In SEO strategy, embedding schema markup (like FAQ or Q&A structured data) helps AI systems parse and select your content accurately.
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For PPC campaigns, ad copy aligned with AI-ready structures ensures your brand is mentioned when AI tools suggest answer snippets or recommendations.
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In LLMO-focused content, crafting modular, question-driven content helps AI assistants generate answers citing your definitions directly.
Related Terms
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[LLMO / GEO] — overlap with generative engine optimization strategies
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[SEO] — traditional ranking-based optimization
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[Knowledge Graph] — structured content that enhances AI understanding and citation
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[Schema Markup] — technical markup that supports AEO and LLMO